When Did TEMU Shopping Store Launch? (And Why It’s Taking Over Online Shopping!)

So, you’re wondering when did TEMU launched and why everyone’s suddenly talking about it? Well, grab a coffee, and let’s break it down—no boring history lessons, just straight facts (with a little fun).

The Big Launch: When Did TEMU Start?

TEMU officially launched in September 2022 in the United States. Yep, that’s right—it’s a newbie in the eCommerce game, but don’t let that fool you. In just a short time, it’s already shaking up the online shopping world.

TEMU is owned by PDD Holdings (yep, the same company behind Pinduoduo, China’s eCommerce giant). So, while TEMU looks like a fresh startup, it actually has some serious eCommerce muscle backing it.

TEMU at a Glance

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  • Launch Date: September 2022

• • First Market: United States 

• • Global Expansion: Canada, UK, Australia, Europe (2023)

• • Why It’s Popular: Ultra-cheap prices, massive discounts, and viral marketing

“A startup’s speed isn’t measured by how fast it launches, but by how quickly it adapts, learns, and scales.”

Although TEMU is still new in the marketplace, its marketing strategies quickly took over all the social media channels and targeted audiences of all genres that were using big platforms like Facebook, YouTube, Instagram, etc…

Why Is TEMU Expanding So Fast?

TEMU didn’t stop at the U.S.—it quickly rolled out in Canada, the UK, Australia, and Europe in 2023. Now, it’s everywhere, and people can’t stop buying those ridiculously cheap deals. This means items start from the lowest price of 1$, making it more tempting to buy, and then they also have the free shipping option on a certain amount once you shop for checkout, such as 10$-15$.  With such impressive deals and discounts it’s hard not to buy and this made it even more popular for parents to working officers to shop from the app. Each region is unique and has its own products and offers in some countries you can buy a printer from TEMU but in other countries, you can’t.

What Makes TEMU Different?

Crazy Low Prices – Think Shein-level pricing, but for everything (not just clothes).
Direct Factory-to-Consumer Model – No middlemen = cheaper stuff.
Aggressive Marketing – You’ve seen those “Shop like a Billionaire” ads, right? Yep, that’s TEMU.
Flash Sales & Freebies – Referral rewards, free shipping, and discounts keep people hooked.

Is TEMU Beating Amazon & Shein?

Okay, let’s be real. TEMU isn’t replacing Amazon (yet), but it’s definitely giving Shein a run for its money in the cheap shopping department.

Fun Fact: In just a few months, TEMU became the #1 most downloaded shopping app in the U.S. (yes, even beating Amazon for a while).

BUT… Is TEMU Safe?
Let’s not ignore the privacy concerns—some people are worried about data tracking and security issues (similar to Shein and TikTok). So, while TEMU is great for bargains, it has mixed reviews for products.

Should You Shop on TEMU?

If you love cheap deals and don’t mind waiting a bit for shipping, TEMU is 100% worth checking out. Just be smart—read reviews before you buy because sometimes the product image might look larger than the actual size, the quality is average to normal so don’t expect everything to be high-end luxury goods, and maybe use a separate payment method (just to be safe).

Final Thoughts: Will TEMU Take Over the Shopping World?

Honestly? Maybe. With its rapid growth, insane discounts, and global expansion, TEMU is proving it’s more than just a trend. But will it last? That depends on how well it keeps up with trust issues and quality concerns.

One thing’s for sure—it’s not going anywhere anytime soon.